Anna helping founders turn ideas into a structured, guided plan

From Messy Idea to Structured Action. Personalised.

Being a founder is hard; Anna makes it easier. Get the honest feedback, actionable coaching, and 24/7 structured personalised support you need to turn your idea into a sustainable venture.

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Stop Guessing. Start Building.

Build momentum faster with integrated coaching, business model tools,
actionable plans, team workflows, and instant notes.

AI Coaching

Clear, adaptive feedback that grows with your business idea.

Integrated BMC

Build, visualise, and test your business model seamlessly

Action Plans

Turn big ambitions into bite-sized, achievable daily tasks.

Team Collaboration

Bring your team together to build and iterate as one.

Accessible Notes

Instantly capture ideas, without losing your focus
AI Coaching interface demo

How It Works

Onboard and start using Anna to scale your ventures in 4 simple steps.

  1. Meet Anna, your personal AI business coach

    Share your background, skills, and vision. Set your goals and define your local market. Unlock guidance tailored to your exact starting point.

    Project Title
    Industry
    Agri Tech
    Ed Tech
    E-commerce
    Don’t overthink it, a few sentences are enough.

  2. Turn messy ideas into structured projects.

    Break through the overwhelm of starting from scratch. Transform messy thoughts into a structured business model. Map out your target audience and value proposition.

    Business ideaWhat problem are you solving?
    Target customersWho benefits first?
    Value propositionsWhy choose you?
    ChannelsHow will you reach them?

  3. Test, learn, and refine with constant feedback.

    Test your assumptions before fully committing. Pivot and adapt your strategy as your business evolves. Work through roadblocks in a judgment-free space.

    How should I price my first product?
    Let’s compare a few pricing models and pick one that fits your market.

  4. Scale your venture with structured action plans

    Break big goals into bite-sized, manageable tasks. Track your milestones and visualise your daily wins. Stay accountable with a coach that remembers your journey.

    Validate problem statementIn progress
    Interview 5 customersTo do
    Draft landing pageDone
    Set pricing hypothesisIn progress

Built for Founders.
Backed by the Ecosystem

We're partnering with forward-thinking organisations
to make entrepreneurship accessible to everyone.

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Customer testimonials

I had a rough idea but didn't know where to start. Anna helped me break my vision down into a clear Business Model Canvas and literally gave me my first three steps. It's like having a co-founder who never sleeps.

Henry Modisett
Henry Modisett Head of Design